苹果宣布App Store加入竞价排名、年费应用机制，与此同时，苹果还宣布调整开发者营收抽成，具体措施为当用户订阅某款应用后，苹果第二年只抽取15%的营收，开发者可以获得85%的营收(第一年抽取30%)，现在，谷歌也计划在Google Play中跟进了类似机制。
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