时至年底，各行业间的品牌营销战役进入了白热化。前有电商平台，铺天盖地野蛮式传播，后有John Lewis等百年老店的会心一击，品牌如何在营销上出其不意，从而脱颖而出？腾讯旗下《天天炫斗》格斗手游品牌，泛娱乐跨界营销的策略，也许能为我们提供新的思路。
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